Web Content and Social Media

Having an effective web and social media presence is a key part of a successful developer outreach and marketing plan, but for many developer programs, it’s a significant strain on already limited resources. WIP can help extend and enhance your online activities and presence in a number of ways.

Social media strategy and management

Effectively leveraging social networks like Twitter and Facebook can help boost your outreach with mobile developer programs, but are you also using the right developer social sites? We can evaluate and benchmark your current outreach, then help define a new strategy and identify the key online influencers to target; and we can help manage your social network presence on an ongoing basis, too, keeping up with the daily tasks and updates so you don’t have to.


Web content development and management

Having an effective and comprehensive website is crucial for your program’s success. Whether you just need an outside voice to provide some feedback and guidance on your existing site, or you need help creating something entirely new, we can support you in a number of ways: 

  • Website audits and benchmarks to help you understand your site from the developer perspective
  • Initial content creation for new sites, with general developer content or content specific to your program
  • Content strategy and design consulting
  • Ongoing content creation and management to keep your site fresh and visitors coming back

Online community management and outreach

The conversation about mobile development and your program or products happens in places all over the web, and participating in it can be time-consuming and resource-intensive. We’ve built a “Dev Evangelist Army” to help! It’s a group of technically skilled developers and evangelists who can help track and respond to posts, questions and comments about your program and products on key sites, including: 

  • StackOverflow
  • Github
  • Codeproject
  • XDA-Developer
  • Your own forums, and more

Newsletter and mailing list management

If you aren’t keeping in touch with your members and contacts through regular newsletters and email blasts, you’re missing on one of the most effective tools in your arsenal, even if it’s considered old-school! WIP’s monthly developer newsletter drives traffic to our web site, attendance at our events, and eyeballs to our content. Let us put this experience to work for you and help you build an effective mailing list and newsletter program from top to bottom. We can even write it for you, and manage all the adds and drops from your list.